EDAA Scope: conceptual design
Area: 200 m² (2,152 ft²)
Design team: Luis Arturo García in collaboration with Juvencio Núñez
Consultants: Dise (technology)
Light and beauty are tempting. The intervention of a beautiful, ever-changing, luminous and ephemeral form in one of Mexico City's most historic fashion areas, Polanco, will become an attractive landmark from the adjoining park and its surroundings.
Makken's great reputation as a BTL agency will be highlighted by the introduction of a retractable screen that will house fashion exhibitions within its facilities. This is an opportunity to merge the spirit of fashion design with architecture. In this particular intervention, architecture is about urban beauty: it wants to be seen, to be unique and different!